Writing for New Media - Group Discussion

 Robert Joshua D. Guevara

October 27, 2021
Writing for New Media

GROUP DISCUSSION

Q: A principle of TV message design is that television is primarily a visual medium. However, very few television commercials are designed without a vocal element (actors or announcers). Even the many commercials that visually demonstrate products in action use an off screen voice to provide information. Why is there a need to use a voice in a television commercial?

A commercial’s intent is to communicate to an audience about a product or program. Using voices help to clarify the what, where, and why of the message. Visuals can tell a story and intention, but a voice is required to help the viewer completely understand what is being showcased. Without a voice, the visuals presented on screen will not be able to communicate its message to audience clearly. The combination of visual communication and vocal communication is the key to providing an entertaining and interesting commercial that will catch the viewer’s eye.