Multimedia Arts

Robert Joshua D. Guevara December 11, 2021 WRITING NEW MEDIA - MIDTERM PROJECT It was a bright, sunny day in the forest. A little squirrel sits down on a tree branch as he sniffs the fresh morning air. He sits down with his back resting against the tree bark, watching birds fly up above in the sky and rabbits hop frivolously down below on the ground. The squirrel's moment of peace and relaxation is, however, interrupted upon hearing a voice in the distance say, "Oh, my goodness!" The squirrel runs down from the tree and follows the direction of the voice. Not too far from his home tree is yet another squirrel. The second squirrel is currently carrying a huge number of acorns. There are also acorns scattered on the ground. It is logical to assume that the second squirrel's outburst is the result of dropping these acorns. The second squirrel carries his acorns in one hand while trying to pick up the rest with the other. This, however, leads to the second squirrel droppi...

  NBA All-Star Russell Westbrook traded to the Los Angeles Lakers NBA All-Star point guard Russell Westbrook, who recently played for the Washington Wizards, has been traded to the Los Angeles Lakers to team up with LeBron James and Anthony Davis. The Lakers traded Kyle Kuzma, Kentavious Caldwell-Pope, Montrezl Harrell, and the draft rights to Isaiah Jackson to the Washington Wizards in order to acquire the 9-time All-Star point guard. Russell Westbrook has now joined the fourth team of his NBA career, as well as his third team in the past two years. Russell just finished the 2020-21 NBA season averaging 22.2 points, 11.5 rebounds, and 11.7 assists, which is the fourth time in his career that he has averaged a triple-double in a season. He had also just led the Washington Wizards to their first playoff appearance since 2018, where they were eliminated in the First Round by the Philadelphia 76ers in 5 games. Russell averaged 19.0 points, 10.4 rebounds, and 11.8 assists in that s...

 

  Robert Joshua D. Guevara October 27, 2021 Writing for New Media GROUP DISCUSSION Q: A principle of TV message design is that television is primarily a visual medium. However, very few television commercials are designed without a vocal element (actors or announcers). Even the many commercials that visually demonstrate products in action use an off screen voice to provide information. Why is there a need to use a voice in a television commercial? A commercial’s intent is to communicate to an audience about a product or program. Using voices help to clarify the what, where, and why of the message. Visuals can tell a story and intention, but a voice is required to help the viewer completely understand what is being showcased. Without a voice, the visuals presented on screen will not be able to communicate its message to audience clearly. The combination of visual communication and vocal communication is the key to providing an entertaining and interesting commercial that wil...